Last modified on: 29/04/2025
Samyx and Bobo celebrating 10 years of Samyx Cleaning with a birthday cake and festive decorations.

The passage of time often sneaks up on us. One day, you have a dream scribbled on a piece of paper. The next, you find yourself reflecting on a decade of hard work, perseverance, and meaningful relationships. At Samyx, reaching our 10-year anniversary is not just a milestone – it is a testament to the power of vision, integrity, and the unwavering support of our clients and team members.

Over the past decade, we have weathered storms, celebrated victories, and stayed true to our mission: to bring peace of mind to households across London through professionalism, respect, and genuine care. Today, we invite you to journey back with us – to where it all began, and to the values that continue to shape who we are.

In this article:

  • The Beginning - A Simple Idea with a Big Dream
    • Founders’ Vision - Building a Company That Cares
    • Setting Out to Change Perceptions in the Cleaning Industry
  • Early Challenges - Turning Struggles into Stepping Stones
    • Growing Slowly but Steadily
    • Earning Trust One Client at a Time
  • Our Core Values - The Foundation of Everything We Do
    • Client-Centric Approach Beyond the Service
    • Commitment to Quality, Respect, and Consistency
  • Standing Strong During Difficult Times
    • The Pandemic - A Test of Resilience and Loyalty
    • How Our Clients Became Our Biggest Supporters
  • Choosing Integrity in a Competitive Landscape
    • Why We Stand for Transparency and Fairness
    • Building a Brand That Reflects Our Moral Compass
  • Expanding Horizons - From Cleaning to Gardening
    • Supporting Healthier Homes and Lifestyles
    • Meet Samyx and Bobo - The New Faces of Our Journey
  • The People Behind Samyx - Our Team and Our Clients
    • Building Long-Term Relationships, Not Just Business Transactions
    • Investing in Professional Growth and Excellence
  • Looking Ahead - Continuing the Journey Together
    • Innovating with Heart
    • A Future Built on Trust, Care, and Community

The Beginning – A Simple Idea with a Big Dream

Every story worth telling starts with a simple but powerful idea. Samyx was not created in a corporate boardroom or born out of market research. It was born from a personal understanding of modern life’s pressures – the constant race against time, the balancing of countless responsibilities, and the desire to find trusted partners who truly care.

It became clear that Londoners needed more than just a cleaning service. They needed a reliable helping hand – one that respected their homes, their time, and their trust. This realization was the seed from which Samyx grew.

Founders’ Vision – Building a Company That Cares

In 2015, Samyx was founded by Stan Velchev and Svetlana Georgieva, driven by the shared vision of building a client-centered cleaning company unlike any other. Both founders understood that homes are deeply personal spaces – sanctuaries that deserve to be treated with genuine respect and care.

Their goal was never just about surface-level results. It was about helping people create environments where they could thrive – cleaner, healthier, and happier spaces that allowed families and individuals to focus on what truly matters. Every decision, every policy, and every hire at Samyx was guided by this commitment to the client’s well-being.

Setting Out to Change Perceptions in the Cleaning Industry

At the time, the cleaning industry in London was often seen as purely transactional – a service you ordered, received, and quickly forgot. Samyx set out to challenge this perception.

From day one, the mission was to establish real connections with clients, not just complete a checklist of tasks. It meant listening carefully to individual preferences, showing attention to detail beyond expectations, and treating every home with the same care and responsibility as our own.

Changing perceptions was not easy, but with every satisfied client, every word-of-mouth recommendation, and every returned smile, we slowly redefined what a professional cleaning service could mean.

Early Challenges – Turning Struggles into Stepping Stones

Every successful story has its humble beginnings, and ours was no different. In the early days, Samyx was little more than a vision fueled by determination and long hours of hard work. Building a reputation in one of the world’s most competitive cities required more than just effort — it demanded resilience, adaptability, and relentless focus.

Growing Slowly but Steadily

Unlike overnight success stories, Samyx grew one careful step at a time. Each client that trusted us with their home was a victory earned through genuine care, meticulous service, and unwavering consistency. There were no shortcuts, no grand campaigns – just real work and real results.

One of the first kitchens cleaned by Samyx during the company's early days in London.

Looking back, those early projects, like the kitchen pictured above, were milestones. They taught us that every clean surface, every small detail mattered. They also taught us that real growth isn’t measured in numbers alone, but in the trust we build with every home we enter.

Earning Trust One Client at a Time

From the very beginning, we understood that loyalty isn’t granted – it’s earned. It’s earned by showing up on time, by listening carefully to each client’s specific needs, and by consistently doing a little bit more than expected. Every satisfied client wasn’t just a completed booking; it was a person who believed in us, trusted us, and chose to recommend us to their family and friends.

Building trust often meant going the extra mile – sometimes quite literally. One memorable evening in 2016, our team stayed cleaning a property until 10 PM, ensuring everything was perfect before we left. It wasn’t about watching the clock; it was about taking pride in the work and honoring the trust our clients placed in us.

Professional cleaning by Samyx in 2016 – going above and beyond for clients.

Moments like these shaped the character of Samyx. They taught us that true professionalism is not only about skills and technique but also about attitude, commitment, and respect. Through countless hours of dedication and by treating each assignment with the care it deserved, Samyx gradually became known not just as another cleaning company, but as a trusted partner for maintaining healthier, happier homes.

Our Core Values – The Foundation of Everything We Do

Building a company that endures requires more than hard work – it demands a clear set of values that guide every action, decision, and interaction. At Samyx, our core principles have never been empty words on paper; they are the foundation that supports everything we do, even a decade later.

They shape the way we serve our clients, the way we work with each other, and the way we navigate challenges and opportunities alike. These values are the silent promise behind every service we deliver.

Client-Centric Approach Beyond the Service

At the heart of Samyx lies a simple but profound belief: our clients deserve more than a service – they deserve a partner.

We have always understood that every home tells a story. It is a place of rest, connection, and life. Respecting that space means more than doing a good job; it means tuning in to the needs, preferences, and emotions of those who live there.

From customizing cleaning schedules to accommodating special requests, we see every client as an individual, not a number. This personal approach has allowed us to forge relationships that last for years, built on trust, understanding, and genuine care.

Commitment to Quality, Respect, and Consistency

Quality is not an occasional goal at Samyx – it is the standard we hold ourselves to every day. It shows in the materials we choose, the training we provide, and the detailed procedures we follow. But more importantly, it shows in the results we deliver.

Respect is the cornerstone of how we operate – respect for our clients’ time, their privacy, and the unique character of each home. We recognize that letting someone into your living space requires trust, and we never take that for granted.

Consistency is what transforms good service into great service. It’s easy to excel once; it’s far harder, and far more valuable, to deliver excellence day in and day out. That’s why we have built rigorous quality assurance processes, ensuring that every experience with Samyx reflects the same high standards, regardless of who provides the service.

In a world where promises are easily made and often broken, our values remain our compass. They are the reason why so many clients have not only stayed with us but have also become advocates for our work, helping us build a community where professionalism and trust go hand in hand.

It’s not about the cleaning. it’s about creating homes where people feel truly cared for.

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Standing Strong During Difficult Times

Some tests come without warning. The COVID-19 pandemic was one of those moments – a time when the entire world came to a halt, and uncertainty became the new normal. For service-based businesses like ours, it was a storm that threatened everything we had built over the years.

The Pandemic – A Test of Resilience and Loyalty

Almost overnight, homes that had once been busy and bustling became isolated spaces. Regular cleaning visits were postponed indefinitely. Bookings disappeared from the calendar. Yet through this darkness, something unexpected emerged – loyalty.

Many of our clients, despite facing their own challenges, chose to support Samyx. Some continued paying for regular services even when visits were suspended – not because they had to, but because they believed in us. Because they valued the trust, consistency, and care that had defined our relationship over the years.

It wasn’t about a transaction; it was about a partnership built on mutual respect.

In a time when survival meant adaptation, we adapted not just our operations, but also our mindset. We focused on supporting our team, maintaining open communication with clients, and preparing for the moment when homes would once again need professional care. The resilience shown by everyone – our clients, our team, and our community, became a source of deep pride and inspiration.

How Our Clients Became Our Biggest Supporters

The true strength of a company is measured not during good times, but during its most difficult moments. The pandemic revealed that Samyx had grown into more than just a service provider – we had become a trusted part of our clients’ lives.

Their support went beyond financial help. It was emotional, human, and real. Messages of encouragement, small gestures of solidarity, and words of appreciation kept us motivated when uncertainty weighed heavily on everyone.

Moments like these have shaped Samyx into the company it is today – a community built on loyalty, respect, and genuine human connection.

Choosing Integrity in a Competitive Landscape

The business world is not always fair. In an industry as competitive as cleaning services in London, it is often tempting to cut corners, lower standards, or pursue short-term wins at the expense of long-term trust. From the very beginning, Samyx made a conscious decision to take a different path – the harder, but ultimately more meaningful one.

Why We Stand for Transparency and Fairness

At Samyx, operating with transparency and fairness has never been a marketing slogan – it has been the backbone of how we do business. We chose to register for VAT, even when others stayed off the books to offer cheaper rates. We chose to pay our taxes, train our teams properly, and follow every regulation that governs responsible businesses in the UK.

This commitment came with real costs. After registering for VAT, we faced the loss of a number of clients who understandably sought cheaper alternatives offered by self-employed individuals or unregistered operators. It was a difficult moment – but it reinforced our belief that doing the right thing must never be compromised by short-term pressures.

Choosing integrity wasn’t just about compliance; it was about respect – respect for our clients, our team, and the community we serve. We wanted to build something real, something that would endure not because it was easy, but because it was right.

Building a Brand That Reflects Our Moral Compass

Success, in our view, is not defined by how quickly you grow or how many shortcuts you can take. True success is measured by the trust you earn, the standards you uphold, and the legacy you build.


Screenshot of the first professional Samyx website launched in 2017, reflecting growth and commitment to transparency.
Above: A screenshot of our first professional website from 2017 – a symbol of our commitment to constant growth, transparency, and professionalism.

Our brand today stands as a reflection of the values we chose to honor, even when it meant walking a harder path. It reflects our belief that relationships founded on ethics, honesty, and respect are not only the strongest – they are the only ones that truly last.

At Samyx, we do not just clean homes. We build trust, one home, one client, and one decision at a time.

Expanding Horizons – From Cleaning to Gardening

Growth is not just about getting bigger – it’s about becoming better, deeper, and more attuned to the needs of those we serve. Over the past decade, Samyx has evolved with one guiding principle – to improve the lives of our clients in meaningful ways. And so, after years of helping people create healthier indoor spaces, it became clear that our mission could extend beyond the walls of the home.

Supporting Healthier Homes and Lifestyles

We recognized that a healthy, happy home does not end at the doorstep. Gardens, patios, and green spaces are vital parts of creating environments where people can truly thrive. That’s why we made the decision to expand our services to include professional gardening.

Today, Samyx is proud to offer not only top-tier cleaning services but also expert gardening care – helping our clients nurture beautiful, vibrant outdoor spaces that reflect the same care and dedication we bring indoors. It’s a natural extension of our commitment to supporting healthier lifestyles, one home at a time.

Meet Samyx and Bobo – The New Faces of Our Journey

To mark this exciting new chapter, we decided it was time to put a face to the care and warmth that have always defined Samyx. Or rather, two faces.

Samyx and Bobo characters representing cleaning and gardening services, symbolizing care and growth.

Introducing Samyx and Bobo – two brothers with distinct personalities but a shared mission: to bring joy, life, and balance to your spaces.

  • Samyx represents our dedication to cleanliness, structure, and precision.
  • Bobo symbolizes our love for nature, creativity, and nurturing growth.

Together, they embody the full spectrum of what we offer – not just clean homes, but thriving environments where life can flourish.

This fresh, friendly approach brings a new energy to our brand, while staying true to the values that have earned your trust over the past 10 years. Samyx and Bobo will be your companions on this journey – a journey toward living better, both indoors and outdoors.

By now, you probably recognize the two little faces smiling at you from the top of this post. 🙂

The People Behind Samyx – Our Team and Our Clients

Every success story is written by people. And the story of Samyx has always been about more than services or strategies – it has been about the human connections, the shared vision, and the unwavering dedication of the people behind the name.

We are proud to say that Samyx is not just a company. It’s a community made up of cleaning specialists, client support agents, marketing professionals, web developers, and trusted external contractors – all working together with one mission – to deliver excellence and build trust, every single day.

Building Long-Term Relationships, Not Just Business Transactions

We believe that true success is measured not by numbers, but by the trust we earn and the lives we help improve. That trust begins with seeing every client not just as a customer, but as a partner. We view every relationship as a shared journey towards creating healthier, happier living spaces. Our goal has always been to build lasting relationships based on trust, consistency, and genuine care.

This philosophy extends inward as well. We believe that a great client experience starts with a great team experience. That’s why we have always invested in creating a work culture based on respect, opportunity, and continuous growth.

Stan Velchev and Svetlana Georgieva, founders of Samyx Cleaning, dedicated to building trust and excellence.

Investing in Professional Growth and Excellence

Excellence does not happen by accident – it is the result of constant learning, careful improvement, and a relentless commitment to getting better.

At Samyx, we are committed to ongoing professional training, continuous quality control, and a company culture that values both personal growth and team achievement. Whether it’s the cleaners who bring care to your home, the client support team who ensures seamless communication, or the marketing and technical teams who keep our brand vibrant and accessible – every person plays a vital role in our collective success.

In the end, it all comes back to people. The people who believed in an idea, the people who built it step by step, and the people – our clients – who continue to place their trust in us.

Together, we are Samyx.

Looking Ahead – Continuing the Journey Together

As we celebrate a decade of growth, dedication, and trust, we find ourselves filled not only with gratitude but with excitement for what lies ahead.

The past ten years have taught us that real success is not just about adapting to change – it’s about leading it with heart, responsibility, and a clear purpose. It’s about never losing sight of the people we serve and the lives we touch.

Innovating with Heart

As we look to the future, innovation will continue to drive our services. We will embrace new technologies, smarter solutions, and more sustainable practices to better serve our clients and the world we all share.
But while we evolve, we will stay true to the principles that brought us here – integrity, care, and human connection.

At Samyx, innovation has always been about one thing – making life better for the people who trust us with their homes and gardens.

A Future Built on Trust, Care, and Community

This milestone is not the end of a journey; it is a new beginning.
We are more committed than ever to building homes that are healthier, gardens that are greener, and lives that are richer in happiness, peace, and balance.

To everyone who has been part of this journey – our clients, our team, and our extended Samyx family – we say thank you.
Thank you for your trust.
Thank you for your loyalty.
Thank you for allowing us to be part of your lives.

We look forward to many more years of working together, growing together, and building a future where care, quality, and community are at the heart of everything we do.

Author: Svetlana Georgieva (Clara)

Hi, I’m Svetlana Georgieva, but you can call me Clara. As the co-founder and heart behind Samyx Cleaning, I’m devoted to sharing the art of a clean space. Let’s journey into a cleaner, more joyful life together with tips from London's cleaning experts.

Samyx Cleaning - Co-Founder, Customer Service Manager, Author - Svetleto